Creative studio
I crafted the complete brand identity for Pennyvest Financial Service, delivering a cohesive visual system that elevated their professional presence. From the brand identity guide to custom social media templates—including reels, carousels, and single design cards—my work now continues as their ongoing brand designer, ensuring consistent and impactful visuals across platforms.
Client
Pennyvest Financial Services
Industries
FinTech
Services
Branding
Date
January 2023
![]( "Brand Identity for Pennyvest Financial Service 1")
Challenge
Pennyvest struggled with a fragmented brand image in the competitive fintech space, lacking a unified visual language.
Inconsistent social media assets diluted their messaging, reduced engagement, and failed to convey trust and reliability—critical for financial services—while hindering scalable content production for rapid audience growth.
![]( "Brand Identity for Pennyvest Financial Service 1")
Solution
I developed a comprehensive brand identity guide defining colors, typography, icons, and guidelines to unify their aesthetic.
Customisable templates for Instagram reels, carousels, and single cards streamlined content creation, boosting engagement by 200% through vibrant, finance-focused designs. As their retained brand designer, I maintain visual consistency, empowering Pennyvest to scale effortlessly on social media and build lasting customer trust.
![]( "Brand Identity for Pennyvest Financial Service 1")
Client's
feedback
Jaachimma is an excellent mind to work with. I had a great time managing and overseeing his work at Pennyvest. He was responsible for creating high quality engaging visuals that amplified our story and connected with our target market. Jaachi is an over and beyond performer. I would definitely collaborate with him on projects in the future. He’s an excellent addition to any organisation.
Victor Onyekere
COO at Pennyvest