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The freelance writing marketplace is booming. With the gig economy thriving and content creation in high demand, there are plenty of opportunities waiting to be seized. But the competition is fierce, and standing out is crucial.
Your freelance writing portfolio is your key to attracting clients and showcasing your skills. Here are 5 must-haves for your freelance writing portfolio:
1. Writing Samples (10-20)
This is a no-brainer, but crucial. Showcase your writing range and expertise with a selection of your best work. Don’t overwhelm potential clients with too many samples; aim for a balance that highlights your recent work, industry expertise, and diverse writing styles.
2. Intuitive Site Navigation
Make it easy for clients to find what they need. A well-organised and visually appealing portfolio website is key. Optimise for SEO to ensure your work is easily discoverable on search engines.
3. Biography
Introduce yourself briefly, highlighting your professional background, goals, and relevant accomplishments. Keep it concise and link to a more detailed “About Me” page if needed.
4. Social Media Links
Showcase your online presence with links to relevant social media profiles like LinkedIn, Instagram, and X. These platforms allow you to build your personal brand, demonstrate your expertise, and connect with potential clients.
5. Call to Action
Make it clear how clients can contact you. Phrasing this as a ‘call to action’, rather than just listing contact information, will encourage engagement. This also demonstrates your understanding of digital marketing techniques, a valuable skill in today’s freelance marketplace.
Bonus Tip
Think like a marketer.
Your portfolio should be a compelling marketing tool that showcases your skills and attracts potential clients.
By incorporating these elements, you’ll create a freelance writing portfolio that stands out from the crowd and helps you land more writing gigs.
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If you want a step-by-step guide to making a living writing poetry, click here grab this eBook.
Want to build an audience on Substack? Click here to grab my new ebook Kwality Content, to learn how I create quality content.
Want to learn how to publish your book on Amazon Kindle? Get a copy of my book here.
Struggling with fear of writing? Get a copy of my book, Scriptophobia here.
Recommended Book by Jaachi
Kwality Content
It is a comprehensive guide for anyone who wants to master the art of creating engaging and effective content for digital media.
